Short Story co-founder William Du subscribes to the adage that “if fear is the only thing stopping you, then you should do it.” It echoes Ralph Waldo Emerson’s words, “What we fear of doing most is usually what we most need to do.” They have a nice ring to it, but others will still steer clear of challenges. Not William though.
William has packed a lot of courage and guts to bring with him in his exciting roller-coaster entrepreneurial ride, which he shares with business and life partner, Carolyn Wong. They had a brief taste of the business world during their stint at the 30-year-old restaurant owned by Carolyn’s dad. They helped out by looking at systems and changes that they could employ in the restaurant. But when they were about to implement it all, the restaurant burnt down. However, everything was not reduced into ashes because the experience became a prelude to having a venture of their own.